Industry: Artisanal Confectionery | Focus: Seasonal Sales, Product Awareness, Gifting Appeal

The Goal

Position Chocolate Moonshine as the go-to luxury gift during peak holiday season – especially among consumers looking for unique, small-batch treats with an artisanal twist. Drive top-of-funnel visibility and organic demand through media coverage, especially in food, lifestyle, and gifting verticals

The Strategy

• Focused outreach on high-trust holiday guides, specialty food sites and bloggers with loyal gift-buying audiences
  
• Highlighted the brand’s story: hand-painted, small-batch fudge that looks like luxury chocolate and tastes like nostalgia
  
• Leveraged seasonal urgency (e.g., “last-minute gifts,” “holiday exclusives”) to increase media pickup

• Spotlighted seasonal popup locations at Macy’s stores across the country
  
• Included samples and strong visuals to boost review coverage and listicle inclusion
  

The Results

• Widespread coverage across food, lifestyle and holiday gifting media
  
  • Snack Food & Wholesale Bakery – Chocolate Moonshine unveils new fudge, truffle, and caramels flavors
    
  • Harper’s Bazaar – The 40 Best Hostess Gifts for Dinner Parties, Movie Nights, and More
    • Picked up in:
      • AOL: Link
      • Yahoo! Life: Link

• Yahoo! Finance + Yahoo! News + AOL + GoBankingRates: 7 Valentine’s Day Gifts Under $50 From Costco 

• CultureMap Dallas: Holiday pop-up with fudge & truffles at Macy’s Dallas Galleria sure is sweet 

• Kiplinger: Valentine’s Day Gifts at Costco 2024