Industry: EdTech / Language Learning | Focus: Competitive Positioning, Brand Awareness, Cultural Relevance
The Goal
Differentiate Memrise from competitors like Duolingo by securing media coverage that highlights the app’s unique combination of real-world video content, AI-powered learning and actual cultural immersion – all while expanding its user base through PR moments that pop
The Strategy
- Positioned Memrise as both a tech-forward language app and a culture-forward learning tool, appealing to modern learners frustrated by gamified apps lacking depth
- Tapped into lifestyle, consumer tech and travel audiences with a $1,000 “Language Learning Challenge”, turning PR into a consumer-facing activation
- Inserted Memrise into listicles and alternatives coverage to capture intent-driven search and “Duolingo fatigue” buzz
- Generate media coverage on key company milestones and partnership with Discord and Dreamworks Animation
The Results
- Secured 30+ pieces of media coverage in H1 2025, and 165 + total placements in 2024
- CNET – Bonjour! Try these best language learning apps for 2025 before your big trip
- Time Out – The language-learning app offering a $1000 prize to practice in your country of choice
- Engadget – The best language learning apps in 2025
- Esquire – 20 Last-Minute Valentine’s Day Gifts in Case You Forgot
- The Verge – If you want to be bilingual, try this GPT-trained language-learning Discord bot
- Advanced Television – Memrise partners with DreamWorks’ Puss in Boots