Industry: Marketing Technology | Focus: Retail Analytics, Ad Measurement, Attribution, Marketing Mix Modeling 

The Goal

Position OptiMine as a trusted expert in ad measurement, especially around high-stakes retail cycles, privacy-safe attribution and marketing efficiency. The aim was to increase visibility for CEO Matt Voda and drive top-of-funnel brand awareness through press.

The Strategy

• Developed timely, data-driven media hooks tied to economic uncertainty, retail earnings, and the collapse of third-party cookies, alongside other key marketing trends
  
• Positioned Matt Voda as a thought leader across both technical and consumer business media
  
• Targeted high-credibility publications with relevant readerships – marketers, investors and retail leaders
  
• Acted swiftly on proactive newsjacking opportunities (e.g., Target’s earnings dip, Google’s ad tech shifts, rise in retail media networks)
  

The Results

• 120+ total media hits
  
• Coverage included:
  
  • Digiday – “ROAS vs. incrementality: Scrutiny around ad spend grows”
  • TheStreet – Experts sound alarm on Elon Musk’s misguided Tesla plan
  • US News – “Those Credit Card Ads Aren’t Just Annoying — They’re Strategic”
  • Forbes – Why Cutting Advertising Has Deep, Long-Lasting Costs to Brands
  • Search Engine Journal – How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]
  • Business Insider – Netflix Wants to Be Disney When It Grows up – Business Insider
    
• Positioned OptiMine as an expert on:
  
  • Ad spending efficiency during economic tightening
  • The future of ad measurement without cookies
  • Retail media’s rise and risks