Industry: HR Tech / Staffing Marketplace | Focus: Workplace Trends, Gen Z Hiring, Executive Thought Leadership
The Goal
Establish PeopleCaddie as a modern authority on workforce transformation, particularly around hybrid work, Gen Z’s expectations and freelance/contract labor trends – while building credibility among HR leaders and hiring managers
The Strategy
- Positioned PeopleCaddie’s CEO and execs as go-to sources for workplace insights, offering fresh data and commentary on return-to-office, pay transparency and generational shifts
- Prioritized quick-turn expert commentary to insert into ongoing national debates around remote work and hiring fatigue
- Secured bylines, interviews and data-driven features across business, HR and mainstream outlets with mass reach
- Led blog topic creation for PeopleCaddie internal and external content marketing initiatives
The Results
- Broad and strategic press footprint across HR, business and lifestyle:
- CIO.com – 9 tips for recruiting high-end IT talent
- Employee Benefit News – 4 ways to get employees excited about returning to the office
- Yahoo! Finance – Nearly 20% of Americans Plan on Switching Jobs in 2023: 7 Tips for a Smooth Transition
- SHRM – Look at Alternatives to Layoffs
- Inc. – How to Automate Your Hiring Process Without Missing Good Candidates