Industry: Sustainable Bedding | Focus: Brand Visibility, Product Sales & Reviews, Consumer Trust

The Goal

Elevate Sheets & Giggles from a niche sustainable bedding brand to a mainstream DTC player by securing holiday list placements, media endorsements and feature coverage that built awareness and trust – driving conversions during peak shopping season and beyond

The Strategy

• Handled all media outreach as a solo PR lead, crafting pitches and story hooks directly for holiday gift guides, sustainability angles and startup strategy features.
  
• Prioritized high-traffic consumer publications known for affiliate links, review roundups, and product authority
  
• Positioned the brand as equal parts mission-driven and clever, tapping into their humor-forward voice and eco-conscious appeal
  

The Results

• Secured 70+ placements across major national outlets
  
• Notable wins included:
  
  • BuzzFeed – 36 Genius Products To Help Fix Your Small (But Annoying) Problems In 2021
    
  • Apartment Therapy – “The Best Post-Holiday Sales to Shop Right Now”
    
  • Thrillist – “These Are the Best Day After Christmas Deals You Can Still Get”
    
  • Good Housekeeping & Yahoo! Lifestyle – Best Sheets Roundups, Holiday Deals, and Amazon Must-Haves

Real Simple – 8 Popular Bedding Brands You Can Secretly Shop on Amazon