Industry: Entertainment Tech / B2B Marketplace | Focus: Content Licensing, Global Visibility, Thought Leadership

The Goal

Increase awareness of Vuulr’s global content licensing marketplace within the entertainment and media ecosystem – particularly among studios, distributors and streaming decision-makers looking to scale catalog reach and discoverability

The Strategy

• Positioned Vuulr as a frictionless, digital-first alternative to traditional rights buying and selling, emphasizing its global scale and deal velocity
  
• Pitched Vuulr’s leadership and marketplace growth story to media trade publications with strong reach in content strategy, rights management and OTT
  
• Leveraged industry partnerships and platform milestones to generate B2B buzz
  
• Booked the CEO on startup podcasts and industry roundups to bring personality and POV into the platform story
  

The Results

• Strategic placements in key media and entertainment outlets:
  
  • Bloomberg – MGM-Amazon Deal Puts Acquisition Target on Independent Studios
    
  • World Screen – Vuulr Sales Up 205 Percent in 2021
• • Financial Times – Will MGM be Amazon’s ticket to Hollywood’s big leagues?
    
  • Variety + Yahoo! Entertainment – ‘The Crown’ Actor Derek Jacobi Boards ‘Mousie’ as Executive Producer – Global Bulletin
    
  • Advanced Television – Lego content on Vuulr marketplace