Industry: Smart Home Safety | Focus: Electrical Fire Prevention, Public Safety, Grid Monitoring

The Goal

Position Ting by Whisker Labs as the smart home device for preventing electrical fires – especially during wildfire season and summer surge risk periods – raising awareness that many homeowners can get Ting for free through their insurance provider or on Amazon

The Strategy

• Highlighted Ting’s unique fire prevention technology and homeowner accessibility through insurance partnerships
  
• Tied pitches to real-time seasonal risk (e.g., summer fire season) and broader safety concerns in the smart home category
  
• Focused on utility, tech and consumer safety reporters and reviewers
  
• Leveraged credible media coverage to drive trust and increase purchase and sign-up conversions
  

The Results

• WSJ Buy Side – This (Possibly) Free Smart Device Listens to Your Home’s Wiring — and Could Prevent a Fire (this piece of coverage resulted in Ting’s highest spike in sales in a day)
  • SOCIAL: https://www.facebook.com/TingByWhiskerLabs/posts/the-first-fire-safety-device-ive-come-across-thats-actually-proactive-buy-side-f/1130708488761465/
    
• CNET – “I Found the 7 Most Effective Devices to Handle Home Disasters”
  
• Tom’s Guide – “This Tiny Device Can Help Prevent Electrical Fires In Your Home — and You Might Be Able to Get One for Free”
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